A summer oddity
It’s a bright warm summer day in the middle of July. You’re walking through an English garden somewhere in London and there in the middle of a flower bed stands “the Master of Suspense” himself. It’s his day off and like all other Londoners, Sir Alfred Hitchcock is enjoying the rare sunshine with a hope of getting some tan. Like all cultivated fashionistas.
To be honest I have no idea how Hitchcock spent his day off but what are the odds of that? Anyhow, I find the described scenario quite intriguing. In my head, I associate Mr Hitchcock with a black and white world full of long shadows and dramatic background music. Naturally, the idea of him standing in a flower bed surrounded by dazzling colours seems to be a paradox – a contradiction not suitable for this world.
And that’s where this artwork started to take form. However, it’s more than some funny idea. Like all of my work, it’s about the daily observations I make – it’s a reflection of the world around me.
How many of you have used some kind of filter on your social media photos recently? Any selfies with floral crowns or puppy eyes? Any model-like poses or facial expressions? Got you! After all, we all are living in an image-obsessed world and are actively contributing to it. Let’s not argue if it’s bad or good – let’s just say it’s a big part of our everyday lives. And I’m pretty sure Alfie (like his friends call him) would have really enjoyed the self-promoting possibilities of social media. I mean who needs a cameo role in his own film when he has Twitter and Instagrams!